Meta is testing changes and improvements to Insights on Threads, giving users the ability to measure metrics for individual posts.
Threads head Adam Mosseri revealed the news in a post:
We’re testing changes to Insights on Threads, starting with metrics for individual posts. Now that your posts will be shown to more people who follow you, it’s especially important to understand what’s resonating with your existing audience. If you’re in the test, let me know how this helps you reach your community — appreciate the feedback
The new feature should give content creators the ability to better gauge their user engagement.
Meta Is Testing Metrics for Individual Posts on Threads
People involved | Time:2025-05-19 19:00:06
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